The PIO serves as a valuable department communication link to both the community and the various media outlets. This position reports directly to the Office of the Fire Chief. Responsibilities encompass activities in the creation, organization and distribution of information regarding department activities. Seasonal fire safety awareness and community emergency preparedness information are coordinated through this position.

During emergency incidents, the PIO serves as a liaison with the media. Using various mediums, situational reports are generated at the time a "working incident" is declared. Once on scene, the PIO works with the senior officer to develop a synopsis of the incident. Briefings are held on scene for the media and updates are communicated.

The Public Information Officer serves as an outlet for information to the community about department incident operations and events.